Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon (Hardcover) - How Incompetence Tainted an American Icon

Acknowledgements.

Preface.

Discount Retail Timeline.

Introduction.

Chapter 1. Brand Mismanagement.

Chapter 2. Not Knowing Its Customers.

Chapter 3. Underestimating Wal-Mart.

Chapter 4. Lousy Locations.

Chapter 5. Ignoring Store Appearance.

Chapter 6. Technology Aversion.

Chapter 7. Supply Chain Disconnect.

Chapter 8. Loss of Focus.

Chapter 9. Strategy du jour.

Chapter 10. Repeating the Same Mistakes.

Conclusion.

Bibliography.

Index.