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Heuristics and Biases: The Psychology of Intuitive Judgment (Paperback) - The Psychology of Intuitive Judgement
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Heuristics and Biases: The Psychology of Intuitive Judgment (Paperback) - The Psychology of Intuitive Judgement

Gilovich, Thomas
Cambridge University Press(ÄÉÀӺ긮Áö)
2002³â 07¿ù 07ÀÏ Ãâ°£ Á¤°¡ 77,040¿ø ÆäÀÌÁö 857 Page
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Judgment pervades human experience. Do I have a strong enough case to go to trial? Will the Fed change interest rates? Can I trust this person? This book examines how people answer such questions. How do people cope with the complexities of the world economy, the uncertain behavior of friends and adversaries, or their own changing tastes and personalities? When are people's judgments prone to bias, and what is responsible for their biases? This book compiles psychologists' best attempts to answer these important questions.This book compiles psychologists' best attempts to answer important questions about intuitive judgment.An anthology of new and existing contributions in which psychologists from around the world examine how people decide whether a benefit is worth the cost, whether someone would make a good parent, whether the left flank is adequately protected, and other fuzzy questions. They explain that judgment under uncertainty is often based not on formal and extensive algorithmic processing, but on a limited number of simplifying heuristics that typically yield accurate judgments but can also generate systematic error. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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