Introduction Peter Zackariasson and Timothy L. Wilson
1. This is Not a Software Industry Casey O¡¯Donnell
2. Video Games ? A Subcultural Industry Mikolaj Dymek
3. Marketing of Video Games Peter Zackariasson and Timothy L. Wilson
4. An Exploration of the Mobile Gaming Ecosystem from Developers¡¯ Perspective Claudio Feijoo
5. The North American Game Industry Casey O¡¯Donnell
6. The UK and Irish Game Industries Aphra Kerr
7. The Development of the Swedish Game Industry: A True Success Story? Ulf Sandqvist
8. Console Hardware: The Development of Nintendo Wii Mirko Ernkvist
9. "Warm and Stuffy": The Ecological Impact of Electronic Games Richard Maxwell and Toby Miller
10. Gamification as the Post-Modern Phalanstere - Is the Gamification Playing With Us or Are We Playing With Gamification? Flavio Escribano
11. The Evolving European Video Games Software Ecosystem Giuditta De Prato, Sven Lindmark and Jean-Paul Simon
12. Through the Looking Glass Sharply Timothy L. Wilson and Peter Zackariasson