Destination Marketing : Essentials (Paperback, 2 New edition)

1. The study of destination marketing  2. The Destination Marketing Organisation (DMO) and destination competitiveness  3. The role of Government in destination competitiveness  4. The Destination Marketing Organisation (DMO) and social media  5. Governance of Destination Marketing Organisations (DMO)  6. The Destination Marketing Organisation (DMO), meetings and events  7. The Destination Marketing Organisation (DMO), disasters, crises, and dark tourism  8.  Destination marketing strategy development  9. Destination branding  10.  Destination image  11. Destination brand positioning  12. Destination consumer-marketing communications  13. The Destination Marketing Organisation (DMO), public relations and publicity  14. Destination Marketing Organisations (DMO) and the travel trade 15. Destination Marketing Organisation (DMO) performance measurement