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저:에이버리 길버트
심리학자이자 냄새 과학자, 기업가이다. 그는 학문적인 실험들을 통해 인간의 후각이 냄새를 어떻게 인지하는지를 연구하고 있으며, 다국적 향수회사의 연구개발을 맡고 있다. 또한 냄새 과학에 대한 강연도 하고 있다. 그의 첫 번째 책인 『왜 그녀는 그의 스킨 냄새에 끌릴까』는 사람들이 냄새에 대해 가지고 있는 고정관념에 도전하며 다양한 최신 연구 결과들을 담고 있다. 이 책은 과학 및 테크놀로지 분야에서 2008년 ‘로스앤젤레스 타임스 도서상’을 수상했으며, 2009년 과학 도서로 ‘로얄 소사이어티 상’에 노미네이트 되었다. 후각에 대한 그의 창시적인 연구가 인정받은 것이다. 현재 그는 향수부터 고양이 똥까지 다양한 냄새를 만드는 데 도움을 주고 있다.
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| 출처 : 예스24 |
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An olfactory scientist highlights the latest discoveries about our sense of smell, discussing the physiology of the nose, how smell works, the natural and human-crafted scents to which we are exposed on a daily basis, and the role of smell in contemporary culture.An olfactory scientist journeys inside the world of smell to highlight the latest discoveries about our sense of smell, discussing the physiology of the nose, how smell works, the natural and human-crafted scents to which we are exposed on a daily basis, and the role of smell in contemporary culture. 30,000 first printing.• How many smells are there? And how many molecules would it take to create every smell in nature, from roses to stinky feet?• Who was the bigger scent freak: the perfume-obsessed Richard Wagner or Emily Dickinson, with her creepy passion for flowers?• By scenting the air in stores, are retailers turning us into subliminally controlled shopping zombies?• Were Smell-O-Vision and AromaRama mere Hollywood fads or serious technologies?Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents.In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck’s Cannery Row; why John Waters revived the “smellie” in Polyester; and what innovations are coming from artists like the Dutch “aroma jockey” known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell. |
| 출처 : 알라딘 |
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